Rooted in
Heritage,
Growing with
Purpose

AlSaif Stores for Development and Investment Co.

Annual Report 2025
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About Al Saif Gallery

Al Saif Gallery Showroom

Al-Saif Stores for Development and Investment Company ("Al Saif Gallery") was founded in Riyadh, Kingdom of Saudi Arabia, in June 1993 by Sheikh Suleiman bin Mohammed Al-Saif.

The Company operates in the specialized retail sector for home appliances, kitchen tools, and household accessories, offering products through its showroom network across the Kingdom and its digital channels.

The Company was listed on the Saudi Exchange (Tadawul) on 27 December 2022 under ticker symbol 4192 on the Main Market.

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Company Vision
To be the leading specialty retailer for home and kitchen products in the Kingdom and the region, distinguished by quality, innovation, and customer service excellence.

Company Values

Quality
Quality
A commitment to offering reliable products that meet customer needs and deliver consistent performance standards.
Customer Satisfaction
Customer Satisfaction
A focus on understanding customer requirements and delivering an integrated pre- and post-sales purchasing experience.
Development
Development
A continuous effort to develop products, talent, and operational platforms in support of performance improvement.
Integrity
Integrity
A commitment to transparency and professional practice in all dealings with customers, suppliers, investors, and stakeholders.
Teamwork
Teamwork
Fostering collaboration across the Company's various departments to support operational efficiency and the achievement of shared objectives.

Business Model

Integrated Distribution Network

A comprehensive network spanning the Kingdom and GCC markets, ensuring product availability and efficient logistics.

Diversified Product Portfolio

Wide range of home appliances, kitchen tools, and household accessories from proprietary and exclusive brands.

Supportive Operational Infrastructure

Two central warehouses in Riyadh and Tafa fulfillment center in Jeddah with over 50,000 square meters.

After-Sales Service

Comprehensive warranty programs and spare parts availability to ensure customer satisfaction.

Geographic Footprint

As at 31 December 2025, the total number of branches leased by the Group were 73 (31 December 2024: 73), operating in the Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Sultanate of Oman and Qatar under the trademark of "Al Saif Gallery".
Geographic Footprint Map
Saudi Arabia
66
Saudi Arabia
UAE
3
UAE
Kuwait
2
Kuwait
Oman
1
Oman
Qatar
1
Qatar
73
Total Branches
5
Countries

History & Development

Since its establishment, Al-Saif Stores for Development and Investment Company ("Al Saif Gallery") has progressed through a number of key milestones that have contributed to the development of its business and the expansion of its presence in the home appliances and kitchen tools retail sector across the Kingdom of Saudi Arabia and the GCC. The following timeline presents the principal stages of the Company's development.
1993
Establishment of Al Saif Gallery in Riyadh.
2006
Opening of the first showroom bearing the Al Saif Gallery brand.
2010
Expansion of showroom network to 10 branches.
2014
Conversion to a closed Saudi joint stock company.
2015
Launch of proprietary brand "Edison".
2016
Launch of e-commerce platform and loyalty program.
2022
Listing on the Saudi Exchange Main Market.
2023
• Opening of the first international showroom in Abu Dhabi. • Opening of the second international showroom in Amman. • Opening of the third international showroom in the State of Kuwait. • Opening of the fourth international showroom (second in Kuwait). • Share par value subdivision from SAR 10 to SAR 1 per share.
2024
• Expansion of the showroom network to 73 showrooms across the Kingdom and GCC. • Opening of the fifth international showroom in the Sultanate of Oman. • Opening of the sixth international showroom (third in the UAE) in Al Ain city. • Opening of the seventh international showroom (first in the State of Qatar) in Doha.
2025
Expansion of e- commerce revenues and digital platform channels, product portfolio optimization.

Brand
Portfolio

Our diverse portfolio of proprietary and exclusive brands reflects our commitment to quality, innovation, and customer satisfaction. Each brand is carefully curated to meet the highest standards in home appliances and kitchen solutions, serving customers across the Kingdom and GCC.

  • Kitchen Appliances
  • Home Solutions
  • Premium Cookware
  • Professional Grade
EDISON Brand Products

2025 Highlights

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0 M SAR
Revenue
0 M SAR
Net Income
0 M SAR
Gross Profit
0 M SAR
Operating Profit
0 M SAR
E-commerce Revenue
0 %
E-commerce Share
0
Showrooms
0
Employees

Geographic Revenue Breakdown

SAR 758.8M
Total Revenue
KSA91.9%
GCC8.1%
MarketSAR millionsShare
Kingdom of Saudi Arabia69791.9%
GCC Markets61.88.1%
Total758.8100%

Leadership

Suleiman bin Mohammed Al-Saif
Chairman's Message
Suleiman bin Mohammed Al-Saif
Read Message
Ahmed Al Sultan
Chief Executive Officer's Message
Ahmed Al Sultan
Read Message
CHAIRMAN’S MESSAGE
Suleiman bin Mohammed Al-Saif
Chairman of the Board

Dear Valued Shareholders,

It is my pleasure, on behalf of the Board of Directors of Al-Saif Stores for Development and Investment Company, to present to you the Annual Report for the financial year ended 31 December 2025 — a report that reflects an important phase in the Company's journey and the development of its business.

Market Environment

The retail sector in the Kingdom of Saudi Arabia witnessed accelerating transformation during 2025, driven by non-oil GDP growth and evolving consumption patterns, amid continued progress toward Vision 2030 targets. This environment created opportunities in the specialty retail sector, and Al Saif Gallery continued throughout the year to capitalise on these developments in support of its business growth.

Governance and Oversight

The Board of Directors fulfilled its oversight and strategic role during the year by:

  • Strengthening the governance framework and internal controls
  • Monitoring compliance with applicable regulations
  • Working to protect the interests of shareholders and other stakeholders

In this context, the Board remained committed to supporting executive management and monitoring its strategic priorities within a clear framework of responsibilities and authorities.

Strategic Execution

Within this framework, the Company continued to execute its strategic priorities, including:

  • The development of its showroom network across the Kingdom
  • The strengthening of its proprietary brand presence — which now accounts for approximately 88% of the Company's total revenues
  • Deepening the integration between showroom and e-commerce channels

Performance Indicators

The Board of Directors looks to the coming period on the basis of objective indicators, including:

  • A mature showroom network spanning 13 administrative regions across the Kingdom and four GCC markets
  • A digital channel that achieved annual growth of 37.4%, raising its contribution to 12.4% of total revenues

It should nonetheless be noted that business results are subject to market and operating environment variables, and that future performance is dependent on factors outside the Company's control.

Closing Remarks

In closing, the Board extends its sincere appreciation:

  • To the Company's shareholders for their trust
  • To executive management and all employees for their commitment and dedication
  • To our partners and suppliers for the professional and enduring relationships built on trust
CEO'S MESSAGE
Ahmed Al Sultan
Chief Executive Officer

To our employees, partners, and all stakeholders,

Three decades ago, Al Saif Gallery was founded in Riyadh with a clear purpose: that the Saudi home deserves products designed for its traditions. Today, I am pleased to present our 2025 Annual Report — a year that witnessed a tangible acceleration in the operational transformation we have been working toward.

Business Environment

The retail sector in the Kingdom of Saudi Arabia continued its structural transformation in 2025, driven by non-oil GDP growth and evolving consumption patterns amid the accelerating progress toward Vision 2030 targets. In this environment, Al Saif Gallery continues to build its position as a specialty company with a distinct brand identity, broad geographic presence, and continuously growing digital capability.

Operational Transformation

The improvement in operational and financial performance in 2025 was not a random surge, but rather the outcome of cumulative efforts executed across four parallel tracks:

Q1 — Operational and Digital Foundations Comprehensive upgrade of the digital platform and mobile applications Redesigning customer journey across browsing, purchasing, and delivery Strengthening inventory management and supply chain efficiency
Q2 — Portfolio and Seasonal Campaigns Execution of Ramadan and Eid campaigns across digital channels and showrooms Portfolio restructuring through discontinuation of underperforming SKUs Introduction of new products aligned with customer preferences
Q3 — Operational Efficiency and E-Commerce Enhancing pricing discipline and category profitability Growth in e-commerce contribution supported by platform development and digital marketing
Q4 — Financial Consolidation Full settlement of all short-term credit obligations Focus on higher-margin categories and operational efficiency Achievement of improved financial performance indicators

Core Strength

Our strongest differentiator remains our proprietary and exclusive brand portfolio, which now accounts for approximately 88% of the Company's total revenues. These brands support profit margins and foster customer loyalty, as demonstrated by our 2025 performance indicators.

Strategic Priorities

The Company continues to focus on:

  • Deepening the customer experience across showrooms and digital channels
  • Expanding the proprietary brand portfolio
  • Continuing the development of digital platforms
  • Pursuing disciplined expansion in attractive markets
  • Maintaining balance sheet strength and operational efficiency

Closing

In closing, I extend my sincere appreciation to the Al Saif Gallery team across showrooms, warehouses, digital platforms, and corporate offices, as well as to our partners and shareholders for their trust and continued support.

Strategic Review

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Strategy and Focus Areas

Al-Saif Stores for Development and Investment Company pursues a strategy focused on strengthening its position in the specialty retail sector for household appliances and kitchen tools in the Kingdom of Saudi Arabia and the GCC.

Al Saif Gallery Strategic Review

Strategic Focus Areas

Product Portfolio Diversification

Expanding product categories to include additional household appliances and lifestyle-related products, in alignment with customer needs and evolving market demand.

Proprietary Brand Development

Investing in the development of the Company's own brands and expanding their presence across different product categories.

Omni-Channel Integration

Strengthening integration between showrooms and digital channels through the development of the e-commerce platform and applications, and improving delivery and payment options.

Showroom Network Expansion

Continuing the selective expansion of showrooms within the Kingdom of Saudi Arabia and GCC markets.

Stakeholder Engagement

Shareholders
Shareholders
Regular communication and transparent reporting
Customers
Customers
Quality products and exceptional service
Employees
Employees
Development and growth opportunities
Suppliers
Suppliers
Long-term partnerships and collaboration

Operating Performance

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Saudi Operations
66
Showrooms in Saudi Arabia
Comprising showrooms across 13 administrative regions in the Kingdom of Saudi Arabia.
Regional Distribution
Central25
Western18
Eastern10
Southern7
Northern6
GCC Operations
7
Showrooms Across 4 Countries
UAE3
Kuwait2
Oman1
Qatar1

Governance

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Suleiman bin Mohammed Al-Saif
Suleiman bin Mohammed Al-Saif
Chairman of the Board
Mohammed bin Suleiman Al-Saif
Mohammed bin Suleiman Al-Saif
Vice Chairman / Managing Director
Haytham bin Suleiman Al-Saif
Haytham bin Suleiman Al-Saif
Executive Vice Chairman
Muhannad bin Suleiman Al-Saif
Muhannad bin Suleiman Al-Saif
Member
Mohammed bin Saud Al-Zamil
Mohammed bin Saud Al-Zamil
Member (Independent)
Abdulmajeed bin Suleiman Al-Dakheel
Abdulmajeed bin Suleiman Al-Dakheel
Member (Independent)
Financial Analytics
Revenue
0M SAR
+3.7%
Gross Profit
0M SAR
+57.6%
Operating Profit
0M SAR
+422.5%
Net Profit
0M SAR
+54.6%
Gross Margin
0%
Operating Margin
0%
Net Margin
0%
EPS
0SAR

Revenue & Profit Trend

800 600 400 200 0 2021 2022 2023 2024 2025
Revenue (M SAR)
Net Profit (M SAR)

Revenue by Market

91.9% 8.1%
KSA (91.9%)
GCC (8.1%)

All Brands

Kitchen Appliances
Home Solutions
Premium Cookware
Professional Grade
Al Saif Gallery
Retail Excellence
Cookshop
Culinary Tools
Gourmet
Fine Dining
Home Essentials
Household Solutions
Modern Living
Contemporary Lifestyle
Kitchen Pro
Professional Equipment